One of the challenges affiliates have is choosing the products to promote. Luca’s Gift has hundreds of products and it would be awesome if you could promote them all. However, we understand that every affiliate has a unique audience, and you can only have conversions if you market the right products. Promoting too many products simultaneously can also lead to audience fatigue.
Here are a few considerations to have in mind when choosing affiliate products.
- The audience: Who are they? What do they need? How can you tailor your promotions to align with their purchasing decisions? These are questions you need to answer as you choose products to promote. For example, if you have a young audience that loves colors, you are more likely to see conversions with these colorful keychains over those with limited color options.
- What solutions are you offering? Besides the passive income, affiliates should approach affiliate marketing as a solution to a problem that people have. For example, do you want to offer a range of personalized gifts? Maybe the audience doesn’t know where to get these gifts, or the options available. You can promote different types of custom products, from keychains to jewelry to wallets, and much more.
- Product relevance: You can choose products based on events and their relevance at the time. For example, as Christmas approaches, you can choose to promote Christmas gifts, same to Mother’s Day and other special occasions. Since someone is celebrating a birthday each day, you shouldn’t miss the opportunity to promote birthday gifts.
- Customer reviews: Although an unlikely source, you can get ideas of what to promote based on consumer reviews. Luca’s Gift displays reviews from verified customers and affiliates can get a hint about popular products. You can ride the wave by promoting these products and when your audience sees what others have to say about the products, they are likely to convert their interest into a sale.
Please share more ideas in the comments.
