Affiliate marketing can be overwhelming because you are required to understand your audience. What type of products would they like? Are they buying the gifts for him or her? Which gift is likely to have a higher conversion?
Luca’s Gift has a range of products for men, women, teens, and children. You may be tempted to pick products to promote randomly, and it sometimes works. However, you will have a greater impact if you are strategic when choosing affiliate products to promote.
Your audience is at the center of every decision you make. Even if you’re working as a middleman between the brand you’re promoting and the audience, you have a stake in the business since your audience sees you as the first point of contact.
They expect you to have researched the products you are promoting and will rely on the information you give them to decide on buying it or not.
When choosing products to promote, you should consider the price, occasion, and recipient of the gift. For example, if your target is to introduce Father's Day gifts, you should start promoting gifts for dads of different ages and interests. The same goes for Mother's Day gifts and personalized Christmas gifts.
You should also keep track of best-selling products. If a product is popular, because it is unique, of great quality, or affordable, you shouldn’t miss the chance to promote it to your audience.
Commissions are important, and you should have this in mind when promoting products. However, it shouldn’t be your only motivation. If your audience cannot afford the products, the blogs, social media, and YouTube videos you make will be in vain. The aim is to have a high conversion.
Promote a mix of products with different price tags, while highlighting the features of each product. This way, your audience will make a decision based on the product that fits their interest and budget.
