If you’re new to affiliate marketing, you’ve probably heard much about affiliate marketing cookies. You may have even chosen Luca's Gift affiliate program because it has a 30-day cookie policy. This means you are eligible for a commission if the person who clicked your affiliate link purchases a product(s) within 30 days.
While cookie life is important, you must also understand how affiliate cookies work. First, cookies are small text files stored on a potential customer’s device once they click your affiliate link. The cookie data serves multiple functions.
- It contains the referral source, so the brand can identify which affiliate is responsible for the lead or sale. After a conversion, cookies ensure the right affiliate gets credited with the commission.
- Affiliates can also use cookie data to track user activities. For example, does the user click the link frequently or did they only click it once and move on? Did they click it once and make a purchase, or did it take them a couple of days to buy a product?
- Cookie data can also help to measure performance in affiliate marketing. For example, you can determine the conversion rate or even calculate commission within a specific period.
- Affiliates can make informed decisions regarding their marketing campaign; are they successful or should you make adjustments? You will also have accurate data regarding the popularity of each affiliate product for campaign optimization.
- Cookies will also help you to personalize ad campaigns. This way, you can have targeted ads, increasing return on investment (ROI).
- You can also use cookies to retarget customers who have expressed interest in a product. For example, if they clicked the affiliate link to this flowered wallet and purchased it or not, you can also target them when promoting this stylish long leather wallet. The purpose is to show them they can get a similar product in a different style.
If you have questions or information on affiliate cookies, please share in the comments.
